Field notes · Away from my desk

What I noticed
while showing games.

I started keeping these notes because showing a game in person teaches me things I cannot see from my desk: where people pause, what they laugh at, and which explanations I keep having to repeat.

Notes from
2025 → 2024
AI2U events
04
Toast events
03

Open any entry for the story, the photos, and what stayed with me afterward.

AI2U Sometimes Toast is O.K.Newest notes first
Notes from2025

Los Angeles, California

L.A. Comic Con 2025

A visitor playtesting AI2U at the L.A. Comic Con boothfrom_my_camera.jpg
The gameAI2U: With You 'Til The End

At L.A. Comic Con, I helped introduce AI2U to an audience that arrived through comics, anime, games, and cosplay rather than a game-industry event.

DeveloperExhibitorPlaytest facilitatorCoordinator
September 26–28, 2025Los Angeles Convention Center

My part in it

Developer, exhibitor, playtest facilitator, and on-site coordinator

  • I helped set up the booth and keep it running across all three days.
  • I introduced the game, explained the controls, and helped each new group get into a playtest.
  • I answered questions as a developer and watched for the places where unfamiliar players needed help.
  • I also joined the character cosplay that made the cast visible beyond the demo screens.

The audience was broader and less industry-focused than at GDC. That gave me a useful look at how quickly the characters and premise could make sense to someone encountering AI2U for the first time.

Before some visitors had even touched the game, they were already recognizing and reacting to its personalities through the cosplay around the booth.

In a crowded convention, a clear first minute matters. Character presentation helped people become curious, but a simple playtest flow helped that curiosity survive contact with the controls.

From my camera

A few moments from the day.

05 photographs

Rochester, New York

Imagine RIT 2025

Visitors playing Sometimes Toast is O.K. at Imagine RIT 2025from_my_camera.jpg
The gameSometimes Toast is O.K.

This was our last Imagine RIT with Sometimes Toast is O.K. before release, and a chance to bring a much more mature build back to the same community.

ExhibitorTechnical supportPlaytest facilitator
April 26, 2025 · 10 AM–5 PMRochester Institute of Technology

San Francisco, California

GDC 2025

GDC Best in Play
The AI2U booth displaying its GDC Play Winner 2025 markfrom_my_camera.jpg
The gameAI2U: With You 'Til The End

We returned to GDC with a larger AI2U booth, more playable stations, and a year of experience explaining the game to strangers.

Development leadExhibitorTechnical representativeCosplayer
March 17–21, 2025Moscone Center
Notes from2024

Rochester, New York

Rochester Game Festival 2024

A visitor playtesting Sometimes Toast is O.K. at Rochester Game Festivalfrom_my_camera.jpg
The gameSometimes Toast is O.K.

This was Toast’s second public event, this time with Rochester-area players and local independent developers.

DeveloperExhibitorPlaytest operatorPromotion
September 28, 2024 · 11 AM–5 PMRIT MAGIC Spell Studios

New York City, New York

Anime NYC 2024 / PLAY.NYC

The AI2U booth within the PLAY.NYC showcase at Anime NYCfrom_my_camera.jpg
The gameAI2U: With You 'Til The End

We brought AI2U to PLAY.NYC inside Anime NYC, where visitors were already interested in character-driven stories and cosplay.

DeveloperExhibitorPlaytest facilitatorCosplayer
August 23–25, 2024Jacob K. Javits Convention Center

Rochester, New York

Imagine RIT 2024

Visitors playing Sometimes Toast is O.K. at Imagine RIT 2024from_my_camera.jpg
The gameSometimes Toast is O.K.

Imagine RIT was the first time we turned our student Toast prototype into something the public could walk up to and play.

Unity developerExhibitorTechnical operatorPlaytest facilitator
April 27, 2024 · 10 AM–5 PMRochester Institute of Technology

San Francisco, California

GDC 2024

The first AI2U booth at GDC Play 2024from_my_camera.jpg
The gameAI2U: With You 'Til The End

This was AlterStaff’s first GDC exhibition for AI2U—and my first large industry conference on the other side of the booth.

Unity developerExhibitorTechnical supportCosplayer
March 18–22, 2024 · three-day GDC Play showcaseMoscone Center